Social media is no longer a gimmick or cool toy for geeks. It’s an established platform that can advance multiple phases of your business, including marketing, sales, customer service, and recruiting.
Here are a few of its uses. Of course just because you can doesn’t mean you should. Social media is a means not an end. Just like any program, make sure you first have a strategic, operational, and accountable plan that serves your marketing and business goals.
| What Social Media Can Do |
| Branding |
Distribute company news
* Learn what people are saying about you
Promote Positioning
Establish Expertise |
| Internet |
Increase web site traffic
Improve search engine rankings |
| Other Marketing |
PR & Communications
Product updates
* Industry news
* Competitive news |
| Sales |
* Increase Leads
Run Promotions
Improve sales
Promote discontinued/distressed sales
Retain customers |
| Customers |
Learn Problems
* Solicit Suggestions
Enable questions |
| Other |
Promote open jobs
Seek Funding
Run background checks |
* Top 5 small business uses according to a survey
in Ad-ology Marketing Forecast 2010 |
|
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