Archive for April, 2011

Can we invest in you? Or would you prefer a free iPad2?

I’m excited to announce I’ve joined BAE Workshop and Investments as a Managing Director. CEO Ralph Patterson just flew into Dallas two weeks ago to keynote the DallasBlue Funding workshop.

Ralph and fellow investors designed BAE Workshop as a unique funding accelerator for new and serial entrepreneurs.  We don’t waste your time with office  space, consultants, seminars, or networking.  You bring the killer  concept, prototype, and team.  We bring the blueprint for fundraising success.  All our programs are strictly focused on increasing your  Investability.  BAE Workshop makes your venture an easy decision for  angel and VC investors.

BAE Workshop features eight weekly sessions in the Bay Area and personal coaching to get your business plan and presentation materials fully investor-ready. Then we personally introduce you and  go with you to meet angel and VC investors.

Your venture needs money.  We help you get it.  It’s truly that simple.  Can we invest in you to prove it?  Accepted ventures typically receive $5,000 in seed capital.  That more than pays the $1,000 workshop fee.

Start the application now.  Send your Executive Summary to apply@baeworkshop.com  for our May 18th Workshop.

There is just one catch.  Our first Workshop is in the SF Bay Area.  If you’re not located there, you’ll have to wait until we expand to additional locations later this year!

Not a fit (yet) for BAE Workshop? Please forward this page to your Northern California contacts.  Plus we have a fabulous consolation prize – an iPad2.

DallasBlue partner EFactor is the largest entrepreneur social network and sponsored our recent Funding Workshop.  They’re celebrating their one million member milestone with an iPad2 contest.  To enter just send a tweet with hashtag #1MeFactor.  Check contest rules for more info.

The Single Best Exercise – Burpees!

Don’t have time for a long run or health club class but want a quick effective workout?

Walking is great if you’re sedentary, but doesn’t do much if you regularly exercise. Medical fitness experts are interviewed in What’s the Single Best Exercise? One of the top choices is the burpee, “in which you drop to the ground, kick your feet out behind you, pull your feet back in and leap up as high as you can.”  Other nominated exercises include  squats, interval training, and  weight resistance.

I’m a big fan of and highly recommend  Jay’s Kickboxing with three locations in Plano and Carrollton. All the top exercises in the article are  part of Jay’s comprehensive kickboxing aerobics program.  The classes are great for all around fitness, whether you want to get in shape, tone your muscles, supercharge  your cardio, lose weight, learn self-defense, hone your martial arts skills and techniques … or just want to safely take out your daily frustrations on an inanimate object.

Save a life with the improved, simpler CPR

The new Continuous Chest Compression CPR is “hands only.”  See:

Exponential marketing

( Short link http://wp.me/pAEbu-83 )

In earlier posts I discussed Demand Generation and Is marketing for companies with sucky products? It generated a variety of questions on which marketing is right for you.

So I herewith present the Grand Unification Theory of Marketing.

Marketing^1 (that’s Marketing to the first power, HTML is a bit limited here).  Linear marketing include most marketing programs and provides proportional results. Direct marketing and sales are examples.  It’s not going to catapult your business.  But it’s well understood, measurable, and comparatively safe.  This is the type of marketing that can be manufactured and optimized through Demand Generation for steady revenues.

Linear marketing is not a fit for funded ventures where investors require hypergrowth.  This is what Venture Capitalist Fred Wilson bashed in the sucky product article.

Linear marketing can be enjoyed by all companies.  It’s particularly suited to any organization that can’t, or doesn’t want to, attempt higher order and higher risk marketing.

Marketing^2. OPR (Other People’s Resources) generates outsize returns beyond standard programs.  By leveraging the customers, contacts, and other assets of other companies you bring your costs down and increase sales beyond your own capabilities.   Marketing and sales partnerships, co-marketing, distribution, and PR can have this effect.  It’s an effective way for  companies that are small or have limited resources to quickly grow.

Marketing ^n. Exponential marketing encompasses product, viral,  social, and crowdsourcing programs.  Typically you’re investing in your product and leveraging your users to generate accelerating returns.  Exponential marketing is highly risky.  Sucky products need not apply.  It’s where new ventures must be focused to meet investor expectations and fulfill stratospheric financial projections.

Demand generation for the rest of us

The Revenue Typhoon is a way to reliably and consistently generate revenues through demand generation. But is it for for everyone?

An entrepreneur wrote “Marc, that sounds great … if you’re IBM or have funding. I’m a small company. I don’t have the money or people to engineer a pipeline or hire you to create it. Now what? Where’s MY Typhoon? Or am I destined for a few measly sprinkles.”

IBM, wow. That’s dating yourself, my friend.

If you’re a self-employed professional or small company, you don’t have to wander aimlessly in the desert, hoping you’ll run into an oasis. You’re not Moses.

Demand Generation is a philosophy, one that can be practiced even if you don’t have the resources to create a mean, lean, revenue machine.

Technology, knowledge, and process are key ingredients of the Revenue Typhoon and demand generation.

Technology is the core of demand generation. A personal CRM system like WeMeUs stores your contacts and provides a platform for generating and following up leads so you can track the entire demand generation cycle.

Next, build a database that is a complete accounting of your marketing and sales efforts. What programs did you run, what markets did they reach, what metrics were used, how many leads were generated, how many were qualified, how many resulted in sales, and so on.

If you have staff, advisors or consultants, share and update this data so everyone can contribute and see your objectives and progress.

Process starts with a commitment to be knowledge-driven where possible and not dependent on the experience, whims, or dartboard tosses of your top marketing executive, CEO, or his uncle Sal. Marketing and sales activities are judged by relevant business metrics. Each program starts with a plan that includes metrics and then is regularly monitored, compared with other programs, and increased, modified, continued, or canceled.

Plan, execute, measure, learn, and repeat. That’s it!  That process turns your raw data into knowledge as you see what works, what doesn’t, and what has the best ROI.

While you may not have your own full-time demand generation guru, you absolutely can do it yourself. Through this practice, you will constantly improve your ability to generate leads and convert them into sales.


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