Archive for August, 2010

You CAN Win: Lead generation and sales for Small Businesses

Marketing Sherpa published the chart below on sales conversion.  What’s stunning is that 50% of companies have NO processes or system in place.  That’s an opportunity for smaller organizations.

How Organizations Manage Their Marketing-to-Sales Process

While a customized Salesforce application and IT staff may be out of your reach, you can still effectively manage your sales pipeline and compete against the bigger boys with the right product. I recommend WeMeUS Relationship Management and Lead Generation for Consultants and Small Businesses.  WeMeUs is a personal CRM with full Lead Management for lead nurturing and tracking. Read more on WeMeUs for Sales

Daily Deals & Dallas

I’ve had a number of people ask about daily deals for Dallas.  I created a page where you can quickly review over 20 sites for Daily Deals in Dallas and other top bargain shopping sites.  Get 50% off or more at  MyLinkDallas.com.

Free US long distance for more people

I was one of the beta users of Grand Central (now Google Voice) 5 years ago.  I extolled the service’s innovations in Unified Communications.

What makes it a breakthrough is the innovative integration of telephony, Internet, and usability (similar to what Apple did with digital music). I use Grand Central for long distance calling to any phone from my office that is faster, cheaper (currently free for long distance), more convenient (I’m already at my computer), and more powerful (integrated with online address book, automatically adds phone numbers from previous calls) than picking up the phone to dial. Plus I can put their widget on my web site for free so that visitors can call me for free (they just enter their number and it dials us both, calling all my phones).

Google Voice has spread its tentacles to mobile and now email spheres. Any Gmail account can now initiate free US long distance phone calls.

You no longer need a Google Voice account.  But you might as well get one.   Google finally opened the free service to all visitors after its eternal “beta”.

The only surprise  is that this expansion has taken so long. Innovation has virtually been at a standstill as Google has slowly assimilated Grand Central over the past three years.

Is advertising on Groupon, LivingSocial or another group buying site “Fee Splitting?”

I last wrote about Daily Deals or Group Buying in I Can Get It For You Wholesale.

WikiPedia defines fee splitting as either a kickback or a non-licensed professional getting paid for a referral.

Groupon and LivingSocial sell licensed professional services. They take the customer’s money, keep part of it, and give the remainder to the professional.  Therefore the platforms encourage and facilitate “Fee Splitting.”  They should not be used by any licensed professional to offer his services as it’s prohibited by the licensing body as a fee splitting activity.  Right?  Am I missing something?

I’ve seen dentists and chiropractors in Groupon, as well as cosmetic surgeons and MDs (but no lawyers or psychologists yet).  So how can they advertise on these sites if they’re prevented by fee splitting?

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