LinkedIn continues its derivative copycat strategy with Share This (TechCrunch article). As a corporate strategy, LI has to be “like” Facebook to defend its turf from FB juggernaut incursion. As a marketing strategy, deeper integration with the online world builds LI’s brand and reaches a larger audience that can be converted to users and paying subs.
But let’s be clear. It’s NOT a product strategy. As LI focuses on marketing and other frills, it continues to neglect the core networking product that is little changed, and in fact is continually restricted, over the years, an area where LI feels little heat from users, competitors, or investors.
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