Is advertising on Groupon, LivingSocial or another group buying site “Fee Splitting?”

I last wrote about Daily Deals or Group Buying in I Can Get It For You Wholesale.

WikiPedia defines fee splitting as either a kickback or a non-licensed professional getting paid for a referral.

Groupon and LivingSocial sell licensed professional services. They take the customer’s money, keep part of it, and give the remainder to the professional.  Therefore the platforms encourage and facilitate “Fee Splitting.”  They should not be used by any licensed professional to offer his services as it’s prohibited by the licensing body as a fee splitting activity.  Right?  Am I missing something?

I’ve seen dentists and chiropractors in Groupon, as well as cosmetic surgeons and MDs (but no lawyers or psychologists yet).  So how can they advertise on these sites if they’re prevented by fee splitting?

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