Social Media for CEOs 2: Everything Old is New Again

Digital Conversations are not truly a “New” Marketing Paradigm.

A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets (people) are getting smarter — and getting smarter faster than most companies.

These markets are conversations. Their members
communicate in language that is natural, open, honest,
direct, funny and often shocking. Whether explaining or
complaining, joking or serious, the human voice is
unmistakably genuine. It can’t be faked.

Most corporations, on the other hand, only know how to talk
in the soothing, humorless monotone of the mission
statement, marketing brochure, and your-call-is-importantto-
us busy signal. Same old tone, same old lies. No wonder
networked markets have no respect for companies unable
or unwilling to speak as they do.

That and much  more were written over 10 years ago during the Internet go-go years.  It’s the Cluetrain Manifesto by Locke, Searls, Weinberger & Levine with an update here.

Social media and marketing is no longer a fad or hip.  It’s mainstream.  Customers aren’t ad targets.  They are beyond being  just stakeholders.  They are active creators and owners of your brand.


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