A Social Media High

I gave a presentation last week in Houston called Digital Conversations: The New Marketing Paradigm to hospitality industry CEOs (thank you, my HP friends!)

Social media today is where the web was ten years ago.  While the industry is far from mature, it also has had five years to bake. It’s power is undeniable.  Customer power is remaking entire industries.

Core technologies from video to blogging to twitting are well known.  But they’re at the bottom of the food chain.  The challenge to corporations is not simply having a presence, but in smartly integrating social media and thinking in the enterprise.

The keys to social media success are leadership, organization, structure, and strategy …  just like any critical business function.  The higher the corporate level at which social media is adopted, the greater its value.

Borrowing from Abraham Maslow, I created a Hierarchy for Social Media Success.  Click the image below to see it full size.

Social Media Hierarchy

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2 Responses to “A Social Media High”


  1. 1 David Santeusanio April 20, 2010 at 4:59 pm

    Marc, I enjoyed the snapshot of your presentation to the group in Houston. I thought your comparison of the development timeframe of social media to being where the internet was ten years ago was fitting.

    Would like to know if you are going to be presenting anything similar to any groups in the DFW area that might be open to visitors. Did you have any other slides from your presntation that might be on SlideShare?

  2. 2 Marc Freedman April 21, 2010 at 11:09 am

    David, thanks! I will present more at our DallasBlue events (http://DallasBlue.com) and post more here. Marc


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