You can’t trust nobody

An eMarketer article’s title takes the high road in Room for Improvement in E-Mail Opt-Outs when it should have shamed marketers. Email lists that required 3 or more clicks to unsubscribe zoomed from 7% to 39%.  Single click opt-out lists shrunk from 9% to 3%.

It’s no wonder why businesses can’t be trusted. Industry self-regulation virtually never works.  Spam was so bad the US had to pass the federal CAN SPAM law.

And now companies are back to their old tricks, making it harder to cancel.  That’s a prime reason (from the article) “22% of US Internet users consider messages they once requested but no longer want to be spam.”

Breaking up should not be hard to do. What part of “leave me alone” don’t businesses get?


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